An exclusive interview with Co-Founders(Tushar Motwani & Manish Naik), Fruture Studio
Fruture Studio is a creative solutions agency. We are fueled by curiosity and intent. Together, these drive us to craft bold ideas that create lasting impact. Our young, dynamic team of creative strategists, content & design professionals thrives on innovation, flexibility, and a curious enterprising spirit. We create impactful brands & thriving communities, which share more than a common belief. With expertise in B2B Tech, Real Estate, Music & Events, and Services, we’re passionate about delivering creative solutions that truly matter.
About Co-founder, Tushar Motwani: Tushar leads Business, Strategy & Client Experience at Fruture Studio, bringing a sharp strategic vision and a deep understanding of digital ecosystems. Built 50K organic running community i.e. Bombay Running today, where he build communities - strategized, collaborated and executed projects for brands such as Nike, Garmin, RedBull. Prior to founding Fruture Studio, Tushar played a pivotal role in digital transformation and presales for omnichannel digital platforms, working across corporates and startups to bridge strategy with execution. He holds an MSc in Business Strategy from the University of Colorado, Boulder (USA), equipping him with a global perspective on business growth and innovation.
LinkedIn: https://www.linkedin.com/in/tusharkmotwani/
About Co-founder, Manish Naik: Manish Naik spearheads Creative & Design at Fruture Studio, where he blends storytelling with visual identity to craft impactful brand experiences. With a career spanning over 15 years, Manish has worked across a diverse range of industries, from entertainment and licensing to experiential design. His expertise has shaped number of indoor entrainment parks like SnowWorld to thematic game arenas. He has led collaborative brand identity projects for licensing businesses, including celebrity-led brands. His work extends beyond traditional design, encompassing brand building, thematic designs, isometric 3D views, storyboarding and motion graphics, making him a versatile force in the creative industry. Manish holds a degree in Computer Science from Mumbai University and has further specialized in Graphics & Animation, equipping him with a unique combination of technical and artistic expertise.
LinkedIn: https://www.linkedin.com/in/mnishnaik/
1. What inspired the founding of Fruture Studio, and how has its vision evolved?
Fruture Studio was born from the curiosity to bridge the gap between the worldly nuance and strategic creativity. We envisioned an agency that doesn't just follow trends but sets them slowly and steadily. By deeply understanding where the world is moving towards, we wanted to help our brands find their place in this ever-evolving landscape and audience. Over time, our vision has matured to encompass a broader spectrum of services, all while staying true to our core belief: that meaningful work arises from genuine curiosity & intent.
2. “Curiosity, intent, impact”—how do these three words shape Fruture Studio’s creative direction?
At Fruture, curiosity keeps us asking the right questions. Intent helps us avoid the fluff and stay purpose-driven. And impact? That’s our north star. Every brand story we tell, every design we craft, and every campaign we launch is grounded in this trio. It’s not just a mantra—it’s how we work.
3. How do you approach client collaborations to ensure impactful outcomes?
We view our clients as partners. Our process begins with immersive research to grasp the client's brand essence and audience. We then co-create strategies that are both innovative and resonant, ensuring that every campaign not only meets business objectives but also connects authentically with the target audience.
4. How do you adapt this curiosity of yours as an agency to your projects?
Our strength lies in our adaptability. We shapeshift as per the brand and project requirements. From working with Aditya Birla Group for their flagship theatre festival, Aadyam to collaborating with a new-age, growing meal subscription company, our team is creatively passionate and skilled to handle a diverse range of clients and projects. Because they know how to customize strategies to align with each industry's unique dynamics and audience expectations.
5. How does Fruture Studio stay ahead in the ever-evolving digital landscape?
Continuous learning is ingrained in our culture. We invest in regular training, attend industry workshops, and encourage our team to explore emerging platforms and technologies. We also recently built a Fruture Glossary on our website for everyone to learn about brand strategy, visual identity, UI - UX, website development, social media strategy & management. This proactive approach ensures we're always equipped to offer meaningful, contemporary solutions to our clients.
6. What sets Fruture Studio apart from other creative agencies?
Our unique blend of cultural acuity and strategic innovation across different medium distinguishes us. We don't just create visually appealing campaigns; we craft narratives across social media, websites, and marketing collaterals that resonate with lasting impact and relevance.
7. How do you measure the success of your campaigns?
Success for us is multifaceted. While we track quantitative metrics like engagement rates and ROI, we also value qualitative outcomes, such as brand sentiment and cultural impact. This holistic approach provides a comprehensive view of a campaign's effectiveness.
8. Can you discuss a challenge you've faced and how you overcame it?
In one instance, we partnered with a global brand www.kingpin.ai in the wholesale distribution space to create their website strategy. The challenge was navigating international audience sentiments, right from our Chembur office. We collaborated with local experts, leveraged various AI-powered sentiment tools, conducted in-depth research, and adjusted our strategy to ensure cultural sensitivity and relevance, leading to a successful market entry.
(Fruture Team Pic)
9. How do you foster creativity within your team?
We cultivate an environment that encourages experimentation and open dialogue. Regular brainstorming sessions, cross-functional collaborations, and a culture that celebrates diverse perspectives fuel our creative process.
10. What advice would you give to brands seeking to connect more authentically with their audience?
Authenticity stems from understanding and respect. Brands should invest time in understanding their audience's cultural contexts and values. By aligning brand narratives with these insights, they can forge genuine connections that transcend transactional relationships.
11. What does “intentional creativity” mean to you in a cluttered, content-heavy world?
For us, intentional creativity means saying more by doing less. It’s about crafting work that doesn’t just look good, but feels right. We don’t chase trends—we chase truth. Whether it's a product launch or a rebrand, our creative decisions are rooted in strategy and substance.
12. Your portfolio spans everything from real estate to F&B to education. How do you adapt your approach across such varied sectors?
We don't believe in one-size-fits-all thinking. Our process always begins with listening. Deeply. Every brand has its own context, customers, and cultural nuances, and we treat that with care. Whether it’s engineering, preschooling, or nutrition, our cross-category exposure allows us to bring a fresh perspective without losing the pulse of the brand’s world.
13. You mention being “human-first.” How does that reflect in the way you work with clients?
We’re not fans of transactional partnerships. Our best work has come from relationships built on trust, open dialogue, and mutual respect. Being human-first means we go beyond the brief, stay honest about what works and what doesn’t, and show up with empathy—every single time.
14. What kind of brands are the right fit for Fruture?
We thrive with brands that care about their customers, their craft, and the culture they live in. Whether you’re legacy or just-born, if you’re looking for work that’s meaningful, not mechanical, we’re probably on the same wavelength.
15. What’s something you wish more brands knew before approaching an agency?
That clarity beats completeness. You don’t need a perfect roadmap before you come to us. What helps is clarity on your intent—what you want to solve, shift, or spark. We’ll figure the ‘how’ together.
16. How do you ensure your work stays culturally relevant but also long-lasting?
We tap into the present without losing sight of the timeless. We observe, we question, we absorb what’s happening in culture—but we avoid riding every wave. Instead, we look for what’s rooted in truth. That’s how work stays both fresh and future-ready.
17. What sets your creative process apart from a traditional agency setup?
We’re small by design, which makes us nimble and close to the work. There are no layers of jargon or red tape here. Our team collaborates across disciplines in real time—strategy, writing, design, production—to create work that’s coherent and cohesive from the inside out.
18. What’s next for Fruture?
We’re evolving as our brands do. From being a creative partner to becoming a cultural catalyst—that’s our trajectory. We're exploring deeper work in branding, storytelling, and experiences that create both business impact and human connection. And we’re just getting started.
Website: www.fruture.studio
LinkedIn Handle: https://www.linkedin.com/company/fruture-studio/
Instagram Handle: https://www.instagram.com/fruture.studio/
